Case studies

Systems we’ve built,
and what changed.

The funnels, portals, internal tools and AI we have delivered: the problem each one started with, how it works and the decisions behind it.

01Coaching & beauty

Build Her CEO

One system a beauty-business mentor owns, from the first enquiry to a client’s own copy.

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The Build Her CEO client space: build progress, two things waiting on the client and the next catch-up call

What we built

  • A website with the business’s drop and offer pages, and booking pages on the owner’s own calendar
  • A CRM and pipeline, and one inbox for Instagram, Facebook, WhatsApp, email and website messages
  • A Monday dashboard: enquiries, calls, sales, bookings and content by channel, with each number defined
02Property

MRM Group

A connected acquisition, deal and delivery system for a hands-off property operation.

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The MRM Group command centre: priority inbox, business pulse and team workload

What we built

  • A public funnel connected to GoHighLevel
  • An authenticated internal command centre for clients, deals and tasks
  • Client and deal workspaces with agreement-before-payment flows
03Education

TMMB Academy

A multi-role operating system for running a TikTok Shop academy end to end.

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The TMMB Academy admin command centre with creators, subscriptions, deals and the sales pipeline

What we built

  • One portal with role-specific workspaces for admins, coaches, creators, sales, assistants and brands
  • Onboarding, creator performance, subscriptions and payments
  • Course modules, calls, messages and community resources

TMMB was able to take on greater capacity, improve scalability and retention, and reports generating six figures within roughly two to three months.

04B2B services

MailMend

One link where a new client reads the agreement, accepts it and pays.

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The MailMend client checkout page: the service agreement on the left, a ticked acceptance box and the payment button on the right

What we built

  • A private checkout link for each client, created by the sales rep from the call record
  • The client’s agreement shown on the page, with tick-box acceptance before the payment step
  • Payment through MailMend’s existing payment provider, matched back to the deal automatically
05Education

PassPharma

An exam preparation platform for trainee pharmacists, from the first mock to the admin desk.

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The PassPharma exam screen: a clinical question with five options, a countdown timer and a question map showing answered and flagged questions

What we built

  • Timed mock exams and topic quizzes in the format of the real assessment
  • Results with a sourced explanation for every question, and progress tracking by topic
  • AI study tools: lecture summaries, quizzes made from a student’s own notes and an explain-this-answer tutor
06Consumer app

Prayd

An iPhone app that keeps your chosen apps locked until you have prayed.

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Three Prayd screens: the lock screen saying Fajr is due, the home screen with the apps locked, and the home screen once every prayer is caught up

What we built

  • Prayer times worked out on the phone, with 12 calculation methods and both schools for Asr
  • App locking through Apple’s Screen Time, with a lock screen that names the prayer that is due
  • A camera check that recognises the user’s own prayer mat and lifts the lock
07Cleaning services

Rota

One app that takes every clean from planned to done, checked and paid.

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Three Rota owner screens: today’s schedule with two visits needing attention, the list of problems reported by cleaners, and money due for completed visits

What we built

  • A schedule for the owner by day, week and cleaner, with a list of visits that need attention
  • Clients, their properties and recurring service plans that create the visits
  • A cleaner view with the day’s visits, access instructions and a checklist for each home
08Agencies

Agentryx

Agency operating problems, turned into a multi-tenant software platform.

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The Agentryx client workspace showing next actions and project progress

What we built

  • Branded client onboarding from a single link
  • Delivery boards and tasks shared between the agency team and each client
  • Ad performance reporting across Meta, Google Ads and GoHighLevel

Have a system you need built?

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