Industry-specific solutions
Systems for insurance.
Quote faster and keep renewals on track. Connect lead capture, quoting, policy documents and renewals so nothing waits on a spreadsheet.

- Commercial insurance brokers
- Personal lines brokers
- Protection and health advisers
- Specialist and scheme brokers
What gets in the way
Where insurance businesses lose time.
The same three problems come up again and again. Each one has a fix that does not depend on anyone remembering.
Quote requests missing the details needed to price
A request comes in with half the risk details. Someone phones or emails for the rest, and the quote waits while the client looks for them.
A guided form collects the details needed for that type of cover before anyone picks it up.
Policy documents sent and chased by email
Quotes, schedules and certificates go out as attachments. Someone keeps a list of who has accepted, who has paid and who needs chasing.
Documents, acceptance and payment sit in one flow, and the record shows what was sent and when.
Renewals tracked in spreadsheets
Renewal dates live in a report or a spreadsheet. In a busy month the invitation goes out late and there is little time to review the cover properly.
Each renewal starts on its own, well ahead of the date, with the client’s details ready to check.
How it connects
One connected workflow.
Choose your kind of business. Each step hands over to the next automatically, with your team stepping in where judgement matters.
- 01
Quote request
A business asks for cover, and the details of the risk are collected in one go.
The system
- Collects the risk details for that class of cover
- Checks for gaps before it reaches a broker
- Creates the client record and the case
Your team
The broker starts with a complete presentation of the risk.
- 02
Market and quote
The risk goes to insurers, and the terms that come back are tracked on the case.
The system
- Tracks which insurers have been approached
- Prompts the broker when a reply is overdue
- Prepares the quote documents for the client
Your team
The broker chooses the markets and makes the recommendation.
- 03
Bind and documents
The client accepts, pays and receives their documents in one flow.
The system
- Sends the quote and documents for acceptance
- Takes payment or records how it will be paid
- Files the policy documents on the record
Your team
The broker confirms cover with the insurer.
- 04
Renewal and changes
Renewals start ahead of the date, and changes during the year are logged against the policy.
The system
- Starts the renewal ahead of expiry
- Asks the client what has changed
- Logs mid-term changes and claims notifications
Your team
The broker reviews the cover and takes it back to market where needed.
- 01
Quote request
A customer asks for a quote online or by phone, and the details are captured once.
The system
- Collects the details needed to quote
- Creates the customer record
- Sends the quote and follows it up
Your team
Your team speaks to customers who want to talk it through.
- 02
Purchase
The customer accepts, pays and gets their documents without a round of emails.
The system
- Sends the documents for the customer to read and accept
- Takes payment
- Files everything on the record
Your team
Your team deals with the cases that need a person, such as unusual risks.
- 03
Changes and questions
A change of address, vehicle or cover is requested online and logged against the policy.
The system
- Captures the change request
- Answers common questions about documents and dates
- Routes the change to the right person
Your team
Your team makes the change with the insurer and confirms it.
- 04
Renewal
Every policy has a renewal date, and the invitation goes out in good time.
The system
- Sends the renewal invitation ahead of the date
- Reminds customers who have not responded
- Shows renewals due, renewed and lapsed
Your team
Your team calls the customers worth a conversation.
- 01
Client enquiry
An enquiry is captured with who needs cover and why.
The system
- Creates the record and logs where it came from
- Asks the first questions before the call
- Offers a time with an adviser
Your team
The adviser joins a booked call with the background in front of them.
- 02
Fact-find and application
The client completes the fact-find and the health and lifestyle questions online.
The system
- Sends the fact-find
- Reminds the client about anything missing
- Files the answers on the case
Your team
The adviser recommends the cover and submits the application.
- 03
Underwriting
Each application is tracked with the insurer until the policy starts.
The system
- Shows the stage of every application
- Prompts your team when medical evidence is outstanding
- Keeps the client updated
Your team
The adviser deals with underwriting queries and revised terms.
- 04
Review
Cover is reviewed when a term is ending or the client’s circumstances change.
The system
- Logs the dates that matter on each policy
- Invites the client to a review ahead of them
- Books the call
Your team
The adviser reviews the cover with the client.
What we build
Everything we can fix for insurance.
Few businesses need all of it. We scope the build around what you already have and what is costing you most.
Growth systems
Funnels, CRM and follow-up. Every enquiry has a next step.
- WebsiteA site that explains the cover you arrange and sends each enquiry to the right person.
- Quote request pagesA guided quote request for each type of cover, so the details arrive complete.
- Client and policy pipelineOne record per client, with every quote, policy, renewal and claim.
- Introducer trackingSee who refers work to you and keep them updated on what they sent.
Automation
Connected workflows. Less repetitive work for your team.
- Quote follow-upQuotes that have not been accepted are followed up, and stop being chased when the client replies.
- Documents, acceptance and paymentThe client reads, accepts and pays in one flow, with a record of what was sent.
- Renewal runsEach renewal starts ahead of the date, asks what has changed and lands with a broker ready to review.
- Insurer trackingSee which insurers have been approached on each case, with a prompt when a reply is overdue.
- ReportingQuotes, conversions, renewals due and retention in one live view.
Custom software
Dashboards, portals and tools. Built for the way you operate.
- Client portalPolicies, documents and certificates in one place, with a way to request a change or report a claim.
- Case and claims trackerOne workspace for live cases, mid-term changes and claims, with an owner on each.
- Scheme quote journeyA branded quote journey for a scheme or specialist product, built on the rates you supply.
AI systems
Your business knowledge. Put to work with human oversight.
- Call answeringCalls are answered when the team is busy. The reason is logged and routed. No advice on cover is given.
- Website chatAnswers general questions and starts a quote request. Anything about a customer’s own cover goes to a person.
- Document summariesPolicy wordings summarised for your team, with the source clause shown, for a person to check.
- Knowledge assistantAnswers your team’s questions from your own procedures and product guides, and shows where each answer came from.
How we build
Built for a regulated sale.
An insurance system has to show what the customer was asked, told and sold. These are the rules we build to.
Compliance stays with your firm. We build the system around your process and do not give regulatory advice.
See our approachPeople approve the sensitive steps
Automation prepares the work. Recommendations, advice on cover and anything sent in your name wait for a person.
A record of every step
What the client was asked, what they answered and what they were sent are logged with dates.
Access by role
Brokers, account handlers, claims and compliance each see what their job needs. Clients only see their own policies.
Built in your accounts
The system and its data sit in accounts in your firm’s name. Hosting and retention are agreed with you in the written scope.
A related build
MailMend
One link where a new client reads the agreement, accepts it and pays.
MailMend is an email deliverability company, not an insurance firm. It is shown here because the build solves a similar step: a client reads their documents, accepts and pays on one page, with every acceptance recorded.
- A private checkout link for each client, created by the sales rep from the call record
- The client’s agreement shown on the page, with tick-box acceptance before the payment step
- Payment through MailMend’s existing payment provider, matched back to the deal automatically

Do we have to replace our broking system?
No. We start with what you already use. Where your broking system does the job, we connect to it as far as it allows and build around the gaps. We only suggest replacing a tool when it is the thing holding you back.
Will the system make us compliant?
Compliance stays with your firm. We build to your process: the questions you ask, the documents you issue and a record of each step. We do not give regulatory advice, and we scope the work with your compliance lead involved.
Does AI advise customers on cover?
No. AI is used to prepare work: collecting details, summarising documents and drafting messages. A person reviews anything before it reaches a customer, and advice stays with your team.
Can customers still speak to a person?
Yes. The system handles the routine steps and makes it easy to reach a person at any point. You decide which cases always go to your team.
How long does it take, and what does it cost?
Both depend on the scope. We start with an audit of how your firm works now, then give you a written scope with the systems, integrations and measures we will judge the build by. Nothing is built until you have agreed it.
Guides
Guides for insurance businesses.
CRM migration without losing data
The checklist, the data that usually goes missing and how to prove nothing was lost.
Read the guideGUIDESpeed-to-lead: why the first hour decides most enquiries
What the research on response time found, and how to reply within minutes.
Read the guideGUIDE7 decisions to keep human in an AI workflow
What AI should prepare but never decide, and how to keep review fast.
Read the guideLet’s map your insurance workflow.
Tell us where you are and what is getting in the way. We will scope it before anything is built.