Website design that turns visitors into enquiries

Why do visitors look and leave?

A visitor arrives with a handful of questions and very little patience. If the page does not answer them in the order they are asked, the visitor goes back to the search results. Design here means the order and clarity of those answers.

Which Agentryx solutions sit behind a site like this?

The main one is websites, and that page covers what a build includes. Three related solutions decide what happens around the site. All four pull the same lever: more clients from the attention you already have.

• Websites. The pages, the structure, the copy layout and the enquiry forms, built so you can edit them and so they load quickly on a phone.
• Funnels and landing pages. A single page for a single offer or advert, with one action. It is how you stop paying for clicks that land on a general home page and leave.
• CRM setup and migration. Every form submission becomes a record with an owner, a stage and a next step, so an enquiry cannot sit unseen in an inbox.
• Conversational AI and chatbots. Answers questions on the site at night and at weekends from information you have approved, tells people it is automated, and hands over to a person.

You do not need all four on day one. The scope decides.

What happens after someone sends the form?

No redesign fixes a slow reply. An enquiry that waits until tomorrow is worth far less than one answered today.

A Harvard Business Review study, The Short Life of Online Sales Leads, found that firms which tried to contact a web lead within an hour were nearly seven times as likely to qualify it as firms that waited even an hour longer. It is US data from 2011, so read it as a direction.

So the form is part of the design. We settle where each enquiry goes, who is told, what the visitor receives straight away and what happens if nobody replies. Our guide to speed to lead and response time covers the detail.

What is it worth? Do the sum

The leak, in an owner's words: "People find us, look around and leave without asking anything." The lever is more clients. The mechanism is the table above plus a form that reaches a person quickly.

The sum has four parts: visitors a month × enquiry rate × close rate × client value. To see what the gap is worth, run it for one extra enquiry in every hundred visitors.

1. Visitors a month: 1,000.
2. Extra enquiries at one more per hundred visitors: 10 a month.
3. Close rate on enquiries: 1 in 5, so 2 extra clients a month.
4. Value of a client: £1,500, so £3,000 a month.
5. Over a year: £3,000 × 12 is £36,000.

Example figures. Swap in your own. They are round and made up to show the method. They are not a result we have measured, an average, or a forecast of what a new site will do for you.

Your own figures are easy to find. Take last month's visitors from your analytics, count the enquiries that came through the site, and divide one by the other for your enquiry rate. Then count how many of those enquiries became clients and what a client pays you in the first year. Bring those four numbers to the call. If you go ahead, the audit report puts a yearly cost on each problem it finds.

When a template site is enough

A custom build is the wrong spend for plenty of businesses. A template from a website builder is the better choice when:

• You are new. You do not yet know which services sell or what clients ask, so a designed site would be built on guesses. Launch a simple one and learn.
• Your work comes by referral. If people only visit to check you are real, a clear five-page template does that job.
• Traffic is the real problem. Run the sum with your own visitor number. If very few people arrive, a better page changes little, and the money belongs in being found.
• Nothing needs to connect. If one person reads every enquiry by email and replies the same day, you may not need a CRM link or automation yet.

A custom site starts to earn its cost when you have steady visitors, a client worth a meaningful sum, several services or locations, and enquiries that must reach the right person in a system.

How we build it

We start by mapping how enquiries reach you today and where they get stuck. The written scope then lists the pages, the forms, where each form sends its data, who has access and how success will be measured. We build inside your accounts and keep what already works.

Before launch we test with real cases: every form on a phone, a submission out of hours, a wrong email address, and the hand-off to your team. The full stages are on our approach page.

For a related build, see MRM Group, a UK property development and investment company. We built a public funnel connected to its CRM, with an internal command centre behind it for clients, deals and tasks. That case study describes the build only and carries no results figures.

What it costs

Scoped builds run from £5,000 to £20,000, or $10,000 to $30,000 in the US. A website sits lower in that range when it is a set of pages with one form. It moves up with the number of page types, the amount of content to migrate, and each system the site has to talk to, such as a CRM, a booking system or a chatbot.

The paid audit comes first, at £3,000 plus VAT, and before it we give a range, never an exact price. The fee is credited against the build when the build deposit is paid within 14 days of the report. Our audit pricing page explains what the report contains. Hosting and software are paid directly to the providers from your own accounts.