Agentryx vs AgencyAnalytics
The Agentryx vs AgencyAnalytics question comes down to what you actually need: AgencyAnalytics is a reporting dashboard for client-facing metrics, while Agentryx is an end-to-end operating system for lead-gen agencies — delivery, content, sales floor, creative review, and reporting all in one place.
The problem with comparing these two tools
If you are running a lead-gen agency on paid ads, you have probably landed on AgencyAnalytics because you needed a way to show clients that their campaigns are performing. It does that well. But once you buy it, you still need something for task management, something for creative review, something for client communication, something for onboarding, and something for your sales floor. The reporting is beautiful. The rest of the stack is still a mess of Slack, ClickUp, Notion, Frame.io, and spreadsheets. You are paying for a dashboard on top of a pile of tools — and none of them talk to each other. That disconnect is where hours go missing every week.
Agentryx vs AgencyAnalytics: feature-by-feature comparison
Feature comparison
| Feature | AgencyAnalytics | Agentryx |
|---|---|---|
| Ad performance reporting (Meta + Google) | Yes — the core product. Deep widget library, custom dashboards, white-label PDF exports | Yes — daily pull of spend, leads, CPL, ROAS. Solid for ops, not a full analytics suite |
| White-labelled client reports / portal | Yes — strong. White-label reporting is what AgencyAnalytics is known for | Yes — full white-labelled client portal ([slug].agentryx.io/portal) with tasks, creatives, messages, reports, and content engine |
| Delivery / task management (Kanban boards) | No | Yes — per-client, per-platform Kanban with templates (Setup / Production / Review / Live / Optimising) |
| Client onboarding workflow | No | Yes — public form on agency subdomain with platform access guides (Meta, Google, GHL, Calendly, etc.) and agency-completed onboarding profile |
| AI content engine | No | Yes — generates LinkedIn posts and short-form video scripts in the client's voice from their onboarding profile. Signal pipeline, pillar-aware, agency and client portal access |
| Creative review (video + image) | No | Yes — Mux-hosted video with time-coded comments, image pin comments, version stacking, client approvals in portal |
| Sales floor (closer + SDR dashboards) | No | Yes — call logging, commission auto-calculation, GoHighLevel lead sync, 5 sub-surfaces |
| AI call review | No | Yes — paste any transcript, get score, strengths, objections, missed buying signals, talk-to-listen ratio |
| Meeting → action loop | No | Yes — paste Fathom or Otter transcript, get internal tasks, client tasks, and follow-up email draft in one click |
| GoHighLevel integration | Yes — basic GHL reporting widget | Yes — leads sync into sales floor, setter/closer dashboards |
| Integrations beyond ads | 80+ integrations for reporting data (SEO, social, PPC, email) | Meta Ads, Google Ads, GHL, Calendly, Acuity, iClosed, Shopify — focused on lead-gen stack |
| SEO / social / email reporting | Yes — a genuine strength. Rank tracking, social metrics, email stats | No — not in scope |
| Roles and permissions | Basic (client access to reports) | 12 built-in roles, per-member overrides, view-as-teammate |
| Contracts / documents | No | Yes — document management in client portal |
Pricing model comparison
| Dimension | AgencyAnalytics | Agentryx |
|---|---|---|
| Pricing model | Per campaign (client property), per user, with add-ons. Costs scale directly with client count and team size | Flat monthly fee by tier. Unlimited team seats on every plan. Cost does not grow with headcount |
| Entry price | Freelancer plan ~$12/mo (2 campaigns, 1 user) — low floor but very limited. Agency plans start ~$179/mo for 10 campaigns, 5 users | Starter $149/mo — 3 active clients, unlimited seats, all AI features |
| 10-client equivalent | ~$299–$399/mo depending on user count and add-ons (custom dashboards, white-label extras) | Growth $429/mo — 10 active clients, white-labelled portal, 7,000 AI credits/month |
| White-label reporting | Available on higher plans, sometimes as a paid add-on | Included on Growth and above ($429/mo) |
| Seat costs | Per-user pricing adds up quickly when you include setters, closers, and account managers | No seat costs. Add your whole team — SDRs, closers, AMs, editors — at no extra charge |
| Free trial | 14-day free trial | 7-day free trial on every self-serve tier |
| Annual discount | Available (typically ~15-17% off) | ~17% off (2 months free) on annual billing |
| Overage billing | Exceeding campaign or user limits requires upgrading | Hard caps on AI credits — no surprise charges. In-product upgrade flow when you hit the limit |
Pick AgencyAnalytics if...
- Reporting is the primary deliverable you sell to clients — you want the deepest widget library, rank tracking, social metrics, and white-label PDF reports in one place
- You serve a mix of agency types (SEO, social, email, PPC) and need 80+ data source integrations
- Your team is small (1-3 people) and you only need reporting — you are comfortable managing tasks and delivery elsewhere
- You already have a delivery and ops stack you are happy with and you just need to bolt on client-facing dashboards
Pick Agentryx if...
- You run a lead-gen agency focused on Meta Ads and Google Ads and you want one system for delivery, content, sales, creative review, and reporting — without paying for five separate tools
- Your team includes setters, closers, account managers, and editors who all need access — seat costs at AgencyAnalytics add up fast, Agentryx seats are unlimited
- You want to give clients a white-labelled portal where they can see tasks, approve creatives, message the team, and generate content — not just read a report
- Your closers need a sales floor with call logging, commission tracking, and AI call review baked in
- You want AI that writes in each client's voice using their onboarding profile, not a generic text generator bolted on as an afterthought
What Agentryx adds that AgencyAnalytics does not cover
AgencyAnalytics solves one problem well: showing clients what their numbers look like. Agentryx starts from the same reporting need and builds the entire agency workflow around it.
Delivery boards. Every client gets a Kanban board per platform, pre-populated with your templates (Setup, Production, Review, Live, Optimising). When you onboard a new client, boards deploy in seconds. No ClickUp. No Asana. No context-switching.
Client onboarding and content engine. The onboarding profile — offer, target avatar, primary objection, voice references — feeds directly into the AI content engine. Quick generate produces a LinkedIn post and short-form video script in that client's voice on demand. The client can also generate their own content from the white-labelled portal. AgencyAnalytics has no onboarding workflow and no content tooling.
Creative review. Time-coded video comments, image pin comments (similar to Figma), version stacking, and client approvals — all inside the portal. AgencyAnalytics does not touch creative review; you would still be paying for Frame.io.
Sales floor. Closer and SDR dashboards with call logging, commission auto-calculation, and GoHighLevel lead sync. AI call review scores any pasted transcript and surfaces missed buying signals. This part of the stack does not exist in AgencyAnalytics at all.
Flat seat pricing. AgencyAnalytics charges per user. If your agency has 12 people across sales, delivery, and account management, that bill compounds. Agentryx includes unlimited seats on every tier — add everyone at no extra cost.
Who Agentryx is built for
Agentryx is for lead-generation agencies running paid advertising — primarily Meta Ads and Google Ads — for multiple clients at once. You have a team with defined roles (setters, closers, account managers, content people), you use GoHighLevel for CRM, and you want a single platform your clients log into that looks like yours, not ours. It is not for freelancers managing one or two clients, creative agencies whose primary deliverable is brand work rather than leads, or agencies focused on organic-only or SEO-led campaigns.
Common questions about this comparison
Is there a free trial?
Yes. Agentryx offers a 7-day free trial on every self-serve tier — Starter, Growth, and Pro. No credit card required to start. AgencyAnalytics offers a 14-day free trial on their plans.
How much does Agentryx cost?
Starter is $149/mo (3 active clients), Growth is $429/mo (10 active clients, white-labelled portal), and Pro is $1,199/mo (30 active clients, priority support). All tiers include unlimited team seats and every AI feature. Annual billing saves roughly 17%. There is also a custom Scale plan for agencies with 30+ active clients.
Can Agentryx replace AgencyAnalytics entirely, or do I need both?
For lead-gen agencies running Meta Ads and Google Ads, Agentryx covers the reporting use case — daily spend, leads, CPL, and ROAS per client — so most users do not need AgencyAnalytics alongside it. If you run SEO campaigns, need rank tracking, or require the depth of AgencyAnalytics' 80+ integrations for non-paid channels, you may want to keep it. For a pure paid-ads lead-gen agency, Agentryx replaces it.
Does Agentryx have a white-labelled client portal like AgencyAnalytics?
Yes, from the Growth plan ($429/mo) upward. The portal lives at [yourslug].agentryx.io/portal with your logo, name, and brand colours. Clients see their tasks, creatives awaiting approval, messages, reports, documents, and optionally the content engine. There is no "Powered by Agentryx" branding visible to clients.
AgencyAnalytics charges per user. How does Agentryx handle seat costs?
Agentryx includes unlimited team seats on every plan. You can add setters, closers, account managers, editors, and contractors without affecting your bill. The only limits across tiers are the number of active clients and the monthly AI credit pool.
Does Agentryx integrate with GoHighLevel?
Yes. GoHighLevel is a per-client integration. Leads from GHL sync into the Agentryx sales floor, where they appear in setter and closer dashboards. AgencyAnalytics also has a basic GHL reporting widget, though it does not extend to sales floor functionality.
What does AgencyAnalytics do better than Agentryx?
Reporting depth and integration breadth. AgencyAnalytics supports 80+ data sources including SEO rank tracking, social platforms, and email marketing tools. Its custom dashboard widget library is more extensive than Agentryx's reporting module. If detailed, multi-channel client reporting is the primary service you sell, AgencyAnalytics is the better reporting tool. Agentryx is a broader agency operating system that includes reporting as one component, not its core focus.
Can my clients generate their own content inside Agentryx?
Yes. The content engine is available inside the white-labelled client portal on Growth and above. Clients can generate LinkedIn posts and short-form video scripts scoped to their own profile and brand voice. The agency controls whether this feature is exposed to each individual client.
One platform for delivery, sales, content, and reporting — built for lead-gen agencies
If you are evaluating Agentryx vs AgencyAnalytics and your agency runs paid ads, manages a sales floor, and wants to give clients a white-labelled home for everything — Agentryx is worth a look. Start the 7-day free trial and bring your whole team, no seat limits.