Result
Start with the commercial or operating result the client cares about.
- Lead with movement against the agreed measure
- Separate signal from normal weekly noise
- State what the result means in plain language
A weekly client report clients can understand
A useful report explains what changed and what happens next. It should not make a client decode a dashboard alone.
Work and decisions
Connect the number to the work completed and choices made.
- List completed work that affected the result
- Show approvals or inputs still needed
- Record decisions so they do not disappear in chat
Next action
Finish with ownership and timing.
- Name the next priority
- Assign the agency and client actions
- Give the date of the next review
Apply it to your agency
Get your agency report See which public parts of your client journey need attention.
Start with a clear view