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Agency operations guide

Agency delivery scorecard

Review the same small set of signals every week. The purpose is to direct attention, not create another reporting exercise.

01

Delivery health

Measure whether promised work is moving on time.

  • Work due this week
  • Overdue agency actions
  • Work blocked by a client
  • Unassigned work
02

Client health

Track the signs that usually appear before a difficult renewal.

  • Days since meaningful client contact
  • Outstanding approvals
  • Unresolved concerns
  • Next review date
03

Capacity

Compare commitments with the team available to deliver them.

  • Active clients per owner
  • Work due by service
  • Repeated bottlenecks
  • Accounts requiring founder attention
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