Creative Approval Software for Agencies
Most creative approval software for agencies was built for internal design teams, not for lead-gen agencies managing ad creative across five active clients at once. This page explains what a proper approval workflow actually needs, where current tools fall short, and how Agentryx handles it without adding another subscription to your stack.
Why creative review is still broken at most agencies
You finish a set of ad creatives. You export them, upload them to Google Drive or Dropbox, paste the link into Slack, and wait. The client replies in the thread three days later with "the one with the red background — can you change the font?" You go back to the thread, count the attachments, figure out which file they mean, and realize two other people have already replied with conflicting feedback on the same asset.
Then there's the video. The client says the hook feels off around "halfway through." You have no idea if that means second 4 or second 12. You re-watch the whole thing guessing.
Meanwhile, revisions pile up across Slack DMs, email threads, WhatsApp messages, and a shared doc someone created to "keep things organized" that nobody actually uses. You're shipping ad creative late not because production is slow — because the approval process is a mess of scattered conversations with no clear record of who approved what, when.
How creative approval software for agencies should actually work
Step 1: Upload once, review in context
The core problem with Drive links and Slack attachments is that the file and the feedback live in different places. A proper approval tool keeps them together. When a reviewer leaves a comment, it should be attached to the exact moment in a video or the exact spot on an image — not floating in a chat thread below a filename.
Agentryx hosts video assets through Mux, which means playback is fast regardless of file size. Reviewers can drop a time-coded comment at the exact second they want to flag — no more "around 15 seconds in" ambiguity. For static images and graphics, pin-style comments work the same way: click the spot on the image, type the note. It behaves like Figma's comment layer, except it's built into the same workspace your delivery boards and client communications already live in.
Step 2: Stack versions without losing history
Most agencies handle revisions by uploading a new file with "v2" in the filename. Version stacking in Agentryx keeps every iteration in a single asset record. The client sees the current version by default, but you and your team can flip back through v1, v2, v3 without hunting through folders. Comments from earlier versions stay attached to those versions, so you can see exactly what feedback prompted each change.
Step 3: Client approves or rejects inside the portal — not in Slack
The approval action itself matters. "Looks good" in a Slack message is not a paper trail. In Agentryx, clients approve or reject creatives directly inside their white-labelled client portal. The status updates on your delivery board immediately. Your team gets notified. No chasing, no ambiguity, and a clear record that the client signed off before the asset went live.
Step 4: Keep everything inside one client workspace
When creative review lives in a separate tool — Frame.io, Loom comments, or email threads — you end up copying approvals into your project management tool manually. In Agentryx, creative review is one tab inside the client workspace that already holds the delivery board, messages, performance reports, and documents. When a creative is approved, it's already in context with the campaign it belongs to.
How Agentryx handles creative review end to end
The creative review surface in Agentryx was designed specifically for lead-gen agencies producing ad creative at volume — not for one-off brand design projects.
Time-coded video comments. Video is hosted on Mux for reliable playback. Reviewers pause and comment at the exact timestamp. You see every note anchored to the second it references — no interpretation required.
Image pin comments. Static creatives — ad graphics, thumbnails, landing page screenshots — support Figma-style pin comments. Click anywhere on the image to leave a note. Pins are numbered and visible to every reviewer with access.
Version stacking. Upload a revised asset and it replaces the current version in the same record. Previous versions and their associated comments are preserved. You always know which iteration of a creative got approved.
In-portal approve/reject. Clients action creatives inside the white-labelled portal, not in Slack or email. Approved status flows directly to the delivery board. Your team gets a notification. The record is permanent.
No separate subscription. Frame.io Pro runs roughly $190 per month for a 10-seat team. Agentryx Growth, which includes the full creative review feature alongside delivery boards, client onboarding, AI tools, sales floor, and ad performance reporting, costs $429 per month — and replaces eight other tools at the same time. The review feature is not an add-on; it's included in every tier.
If you're currently using Frame.io alongside Slack, ClickUp, and a separate reporting tool, creative review in Agentryx removes Frame.io entirely and pulls the approval step into the same workspace where the rest of agency delivery happens.
Who this is built for
Agentryx is built for lead-generation agencies running Meta Ads and/or Google Ads for multiple clients, typically using GoHighLevel as the CRM, who want their clients to have a white-labelled portal experience. If you're managing three or more active clients and creative review is currently happening in Slack threads, Drive folders, or a mix of both, this is the tool the workflow was designed around. It is not for freelancers billing one or two clients, creative agencies doing brand identity work, or agencies running purely organic social without a paid media component.
Common questions about creative approval software for agencies
Is there a free trial?
Yes. Every self-serve tier includes a 7-day free trial. No credit card is required to start. You can connect your clients, upload creatives, and run the full approval workflow during the trial period.
How much does it cost?
The Starter tier is $149 per month and covers up to 3 active clients. Growth is $429 per month and covers up to 10 active clients with white-labelling included. Pro is $1,199 per month for up to 30 clients. Annual billing saves roughly 17 percent. Creative review is included in every tier — it is not a paid add-on.
Does it replace Frame.io?
For lead-gen agencies producing ad creative, yes. Agentryx supports time-coded video comments via Mux-hosted playback, image pin comments, version stacking, and in-portal client approval — which covers the core Frame.io use case. Frame.io has deeper features for post-production video workflows, so if you run a video production company, you may still need it. For a paid media agency, it is a full replacement.
Can my clients approve creatives without logging into a separate tool?
Yes. Clients access the white-labelled portal at your agency's custom subdomain. From there they can view creatives, leave comments, and submit approvals or rejections without needing a separate Frame.io or Drive account. The portal is branded to your agency — Agentryx branding is hidden.
How does version control work when we revise a creative?
When you upload a revised asset, it stacks on top of the existing record as a new version. The client sees the latest version by default. You and your team can flip back to any earlier version and see the comments that were left on it. Version history is permanent and does not require manual file renaming.
Can different team members have different levels of access to creatives?
Yes. Agentryx has 12 built-in roles with per-member overrides. You can restrict creative upload and approval permissions to specific people. The "view-as-teammate" feature lets you see exactly what a client or team member sees before you give them portal access.
What video formats and file sizes are supported?
Video is hosted and transcoded through Mux, which accepts all standard formats including MP4, MOV, and MKV. Mux handles transcoding, so upload quality is preserved regardless of the client's connection speed during review. There is no hard file size cap on video uploads on Growth and above.
Does creative review connect to the delivery board?
Yes. Creative assets live inside the relevant client workspace, and approval status updates are reflected on the delivery board. When a client approves a creative, the corresponding task can be moved to the next stage. The two surfaces are part of the same workspace, not separate tools connected by a Zapier zap.
Creative review, delivery boards, client portal, ad reporting, and AI onboarding — one workspace, one subscription, built for lead-gen agencies.