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Agency Health Score methodology

A transparent 100-point review of your public website.

The report checks evidence returned by the website at the time of the scan. It does not inspect private systems, revenue, client satisfaction or the quality of your service.

01

Website foundation

Checks whether prospects and search engines can understand and navigate the public homepage.

  • 25 points
  • HTTPS, title, description and primary heading
  • Canonical URL and social sharing image
  • Up to six internal links checked for errors
02

Conversion clarity

Looks for clear routes from interest to an enquiry.

  • 25 points
  • Visible call to action and lead form
  • Services, audience and commercial expectations
  • Proof and a direct contact route
03

Trust and client experience

Checks public signals that reduce doubt before a prospect books.

  • 25 points
  • Agency story or team information
  • Privacy, terms and social profiles
  • Structured data, language and image descriptions
04

Performance and tracking

Measures basic speed, page weight and acquisition readiness.

  • 25 points
  • Server response and homepage HTML size
  • Mobile viewport and deferred images
  • Analytics, advertising signals and browser security policy
How to read it

The score is a starting point, not a business valuation.

75 to 100 is Strong. 50 to 74 is Fair. Below 50 Needs work. A failed check loses only the points shown in its section.

Results can change when a site changes, responds slowly or blocks automated requests. Technology detection is based on public signatures and may not identify server-side tools.